What do we see when we bring a mirror into the mirror world? What vision of our reality can we find there? Ennuigi plays with futility, dread and petty addiction as readily as Super Mario Bros. plays with coins and magic mushrooms.
The posters feature alternate Harry Potters, Doctors, Bonds, Jacks, Roses and, the very British, Inbetweeners. The campaign dreamed up by Legally Black and the Advocacy Academy does what all great speculative scenarios do. It forces you to stop to ask what if and why not.
At the turn of the last century a character emerged, as if summoned by the collective unconscious of the world, a detective, clear-eyed and clinical with an indefatigable drive to catch his prey. Premiering in the novel A Tangled Skein, written by young doctor Arthur Conan Doyle, this legendary figure went by the unlikely moniker of Sherrinford Hope.